Sustainable: “that which is maintained over time, without depleting resources or harming the environment.”
Advertising: “Set of media, techniques and activities that aim to inform the public of a product, an opinion or a story with a specific purpose.”
Any attitude, field or discipline that we can imagine can be sustainable. Advertising is no exception. Years ago I started to change customs and habits, in my daily life, to reduce the environmental impact by taking an interest in practices to live in a more sustainable and comfortable way. I informed myself and discovered tools like EdTOOL (ecodesign tool), a web in which Inèdit, UAB and Sostenipra have implemented a customisable guide for companies that want to improve the sustainability of their services and products through ecodesign.
I understood things like the fact that manufacturing multi material products is more harmful than manufacturing mono material products. Or bearing in mind the fact that the environmental impact of the product depends on the type of material, and the production, packaging, and transport used in distribution, its use and maintenance or end of product life.